Copyrights 2008 / Joe Schroeder
David Vittini / Sales Psychologist/8th Degree Marketer
2194 Granger Ave
Kissimmee, FL 34746
Office hours: None (what I do can’t be classified as work)
“Sarah Palin has an eye-lash problem.”
==============================
As of 2:07 am this morning, people were already bickering
back and forth about whether or not Sarah Palin had
an eyelash problem.
===========================================================
They were also wasting their minutes asking, “does she
Have tattooed lip liner?”
I swear on all that is holy they actually are debating this on
blogs from were I live, which is due west 56 miles of
NYC to Timbucktoo.
Meanwhile:
And so it goes. Last night, on Sept 2, 2008, this country
got a crash course in likeability.
Some say Joe Biden won.
Others say Palin won by a Wasilla mile.
As a social scientist, I wasn’t studying the debate
from a political “he said-she said” vote now angle.
Not on a long shot.
All I was doling was trying to doggone DECODE
the “it” factor” of Sarah Palin.
And it’s about WHY people like her.
Great. Maybe you can’t stand her.
Great. Maybe you are a card carrying Obama fan.
Whatever.
There’s still major lessons to be learned on how this
Hockey nut from Alaska got to be a VP elect for Petes sake.
And studying LIKEABILITY can help you.
Especially “YOU”, if you yourself are trying to DRAW
a crowd and have people vote for you as you daily-cash
Flow yourself and campaign for yourself as a living.
I do.
We all do here on the internet.
In Washgington, it’s called POLITICS
On the internet, it’s called Social Newtworking
IT’s still about LIKEABILITY.
Yown own.
Yes, likeability, as in, if you “network” on the internet
as I’d bet you dollars to donuts that you do, your own “Q” rating
either makes you money or in fact, pushes those pay-pal paydays
further and further away from you.
Are you likeable? I mean really likeable?
How is your own “Q” rating?
Q-Rating = Hollywood jargon used to measure people’s likeability
Before I show you an oft hidden secret
Remember, I teach the psychology of selling
Remember, if you can draw a crowd and get them to
feel you, as say, a Bill Clinton or Dani Johnson can
Likeability counts. Especially at pay-pal.
You all know me. I am a mail-order nut.
I am a salesman in print just as you are.
Now, before I teach you an “X” factor that
can soak more whales for you on-line and add more
sales into your bucket of gravy trains, lets review:
As of 3 am this morning, here were the reviews of the
Biden and Palin show down
AOL took a poll and it resolved like this
**Iit could change, this was per 3 am on 9-3-08
LIKEABILITY FACTOR
Biden scored 3.39
Palin scored 3.64
Now, on an overall who creamed who analysis
On the MATT GRUDGE site -grudgereport.com
Over-all sweepstakes were
Who won? Well, per the votes at GRUDGE REPORT
Biden 30% = 76,882 votes
Palin 68% = 173,623 votes
2% were undecided
Now, remember those stats.
Also remember that this is NOT a political lesson.
Politics isn’t my first user advantage, nor anything
I count sheep over. However, when I can watch something
as historical as that debate last night and locate the “X” factor
YA-HOO!
Then THIS is something worthy of singing over moons about.
Mail-order, ad copy and sales psychology are my bag.
Yours probably too.
That said, here is some “math” that you won’t hear many analysts
tinker about or needle each other with.
Here is some “X” factor and hidden magnetism finds.
SARAH PALIN uses, what in direct response is called
** COLOQUILISMS*
And that is her SUBIMINAL magnetism.
(I’ll explain)
You’re probably a word-smith like me.
Sometime today look up the word (coloquil)
Which means LOCAL language = tribal slang.
If you look at one of my “home run” full page ads
See attached PDF
You will see me use the subliminal effect of coloquilisms
Do you remember PALIN entering the stage and “charging”
up to Congressman Biden and asking, “Great to meet you,
can I call you Joe?”
BECAUSE that is what’s called, “enter closing.”
She entered the stage using common everyday “local”
language and she said, “Can I call you joe.”
How familiar is that?
I loved it.
It was like, “lets pretend that we already know each other.”
How provincial was that?
I loved it.
“Greta to meet you, can I call you Joe!”
Wait though.
Because
Just
An hour later, she flung that back at Biden and said
** After he made some remark she questioned
“Say it ain’t so Joe!”
She also used a coloquil when she said, “bet’cha”
rather than bet you.
I used a “colloquil” seconds ago when I said
“Creamed” instead of won.
USING localized language, while sparing the King perfect grammar
endears you to people.
It DRAWS larger crowds if you use LOCAL verbiage over sanitized.
Consider it as the HIGH ART of social science and the
Psychology that exists between the leader and his/her tribe.
It’s simply using words as whipped cream (smooth) rather
than peanut butter.
How often have I suggested to you crazy cats that the
MORE PROFESSIONAL YOU are on-line the less you earn.
Case in point: PALIN breaks the perfect English rule.
Did you remember her saying “heck-uv-a-lot?”
Again, she is pulling more likeability to her
How?
By speaking LOCALLY vs. like someone doing a thesis at Harvard.
Here’s another one
Do you remember the hockey-mom say, “Gonna” versus going to?
Study her VIDEO from last night.
Learn something.
Because she markets herself (naturally) as well as any Madonna.
So the game is:
Learn to speak on a LOCAL level.
Throw out perfect English and watch your own “Q” rating and
likeability double almost overnight.
Who cares if Mother Palin gaffed when she referred to the
U.S. commander in Afghanistan as “Gen. McClellan”.
She goofed. Err—-His name is Gen. David McKiernan.
Who cares if she flubbed his name!
Because
The POLLS said people LIKED her over Joe Biden.
Who will win the PRESIDENTAL race?
Who knows?
Who cares?
This isn’t a political overview.
Who is more credible as a VP?
Who cares. This isn’t an opt-ed about that.
All I know is this.
IF YOU have a sensory advantage and can gain the
empathy of others, you have the upper hand.
And a better arrangement of WORDS gives you that advantage.
All I know is that what separates me and you from income,
especially in our line of work, are WORDS and in fact, without
properly USAGE of words you can not properly “effect” people.
Therefore and to sum this up
If you believe that people “buy” with more emotions
than they do using better facts and figures, which they do
Then this sort of SUBLIMINAL colloquial advantage
is a supreme lesson.
My idea of using localized language (colloquilisms) isn’t about
using OMIGAWD vs. oh my God.
I am not suggesting we say, “oh, he or she dissed me.”
I am not suggesting that you pitch a tent in the “hood” and
Study the verbal blood-letting of a Fitty cent or P. Diddy.
Hark into me.
Tsk.
Tsk.
Tsk.
Not even close.
However, to localize your language is to endear yourself
to your list and to ADD to your own likeability factor.
Here are some that I use
USE and ADD these to your letters
“I’d bet you dollars to donuts”
“No shot in hell”
“Heck-uv-a-lot”
“Call me nutso but”
“Maybe I won’t win any popularity votes for this but”
“I won’t promise you a gravy train to happy
highway but I can, ect,ect”
“The mouse is loose and if I don’t get this off
my chest I’m gonna bust”
To order my direct response (Volume I) course.
“Cash Flow Machine.,”
It’s $97 + $20 shipping
$117
Manual and double CD kit
You can pay-pal David Vittini here
Account: Dvchillin25@gmail.com
See and learn how to use words and SUBLIMNAL marketing
Mastery to create bigger lists, have bigger pay-days and learn the
Sales psychology that makes the gap wider between the ones getting
Paid versus the little guys who never make a penny.
My course, CASH FLOW MACHINE is worth $10,000 to you.
To others, it’s EXAMPLES and templates are priceless
Your value is just $117
Feel free to ADD your own LINK to this letter and pass around.
Everyone wants and needs relevant “copy” and articles
to add to their BLOGS and social media platforms
Feel free to share-ware this report.
Kindly
Mr. Words-Smith
David Vittini
PS: My late great father, people called him “Jack” (short for John)
Dad used to say and tell me
“Son, people like people who like people.”
Once I asked dad, “what in blazes does that mean.”
And Pop used to tell me
“People like people who like other people.”
As a grown up who uses sales psychology and who
earns a living assembling first words, and whose
words then assemble people, I learned that to use
LANGUAGE that is “localized” endears more people to you.
You become more attractive the more “local” you sound and appear.
** That’s also the hidden “X” factor of
David Letterman, Tom Hanks and anyone else who
Hypnotizes you with their personality. (Go ask Arnold)
That’s the lesson here that I hope it was apparent.
No comments:
Post a Comment